The Ultimate Guide to Creating Shareable Facebook Posts
Are you struggling to create Facebook posts that get shared widely? It can be challenging to know what makes a post shareable and how to maximize its potential. In this article, we’ll provide you with actionable tips for making your Facebook posts more shareable.
Understanding What Makes a Post Shareable
Before we dive into tips for creating shareable Facebook posts, let’s define what makes a post shareable in the first place. A shareable post is one that resonates with people and inspires them to want to share it with their own social media networks.
Some of the key characteristics that shareable posts tend to have include:
- Compelling visuals: Images, videos, and other types of visual content tend to catch people’s attention and make posts more shareable.
- Emotional resonance: Posts that tug at people’s heartstrings or elicit a strong emotional response are more likely to be shared.
- Practical value: Posts that provide useful information or offer practical tips are more likely to be shared as people want to pass along helpful content to their followers.
Tips for Creating Shareable Facebook Posts
Now that we’ve covered what makes a post shareable, let’s look at some practical tips for creating Facebook posts that are more likely to get shared.
1. Tell a story: Posts that tell a compelling story are more likely to resonate with people and inspire them to share the post.
2. Use eye-catching visuals: As mentioned before, images, videos, and other types of visual content can help make your post stand out and appeal to a wider audience.
3. Use humor: Humorous posts can be highly shareable as people love to be entertained and enjoy a good laugh.
4. Ask for engagement: Encourage your followers to engage with your post by sharing their own thoughts, ideas, or experiences. This helps to build community and can increase the visibility of your post.
5. Use trending hashtags: Including popular, relevant hashtags in your post can help it to be seen by a wider audience and increase its chances of being shared.
Here are some examples of Facebook posts that embody these tips:
– A nonprofit organization shares a heartwarming story of how their work has positively impacted a person’s life, including a compelling visual that illustrates the story.
– A small business shares a humorous meme related to their industry to entertain and engage their followers.
– A fitness influencer shares a post asking their followers to share their own fitness goals for the year to encourage engagement and build community.
Leveraging Facebook’s Sharing Features
In addition to the tips outlined above, you can also maximize the reach of your posts by leveraging Facebook’s built-in sharing functions. Here are some strategies you can use:
– Tag other users in your post: When you tag someone in a post, it will show up on their timeline as well as your own, increasing its visibility.
– Use paid advertising to promote your post: Facebook’s advertising platform allows you to target specific audiences based on demographics, interests, and other factors. Boosting your post with paid advertising can help it reach a wider audience.
– Encourage followers to share your content: Include a call-to-action in your post asking your followers to share it with their own networks. You can also offer incentives for sharing such as a prize or discount code.
A Case Study of a Viral Facebook Post
To help illustrate what makes a Facebook post shareable, let’s look at a specific post that went viral and analyze why it was successful.
In 2018, a Facebook user named Jayden K. Smith shared a post warning people not to accept a friend request from a person with that name as it was actually a hacker. Despite the fact that the warning was false and had been debunked, the post went viral and was shared widely.
So why was this post so successful? There are likely several factors:
– The warning played into people’s fears about online safety and privacy.
– The post was easy to share as all someone had to do was copy and paste the message.
– The post encouraged people to take action by warning others about the supposed hacker.
While this particular post shouldn’t be replicated as it contains false information, it does offer some insights into what makes a Facebook post shareable.
Common Mistakes to Avoid When Making Facebook Posts Shareable
While there are plenty of strategies for creating shareable Facebook posts, there are also some common mistakes that can prevent your posts from being shared. Here are a few things to avoid:
– Posting content that is too promotional or salesy: People are less likely to share posts that feel like they are overly focused on selling something.
– Sharing at the wrong times: If you post when your followers aren’t online or active, your post may not get seen or shared as widely.
– Posting content that is divisive or controversial: While taking a stance on certain issues can be great for building engagement, posts that are too divisive or controversial can backfire and result in negative attention.
Conclusion
Creating shareable Facebook posts takes time and effort, but it can be well worth it in terms of building brand awareness and connecting with your audience. By understanding what makes a post shareable and using the tips and strategies outlined in this article, you can create Facebook posts that are more likely to get shared and go viral. Keep experimenting and refining your approach, and you may just find your posts reaching a wider audience than you ever thought possible.
