Want to Increase Your Facebook Reach? Here’s How to Make Your Posts Shareable
Facebook is one of the most popular social media platforms in the world, with over 2 billion monthly active users. With such a large audience, creating shareable content on Facebook has become increasingly important. If your content is shareable, it has the potential to reach a wider audience, boost engagement, and drive more traffic to your website. In this article, we’ll discuss why having shareable content on Facebook is important and provide practical tips on how to make your posts shareable.
Why Is It Important to Have Shareable Content on Facebook?
Having shareable content on Facebook is crucial for both individuals and businesses. If you want to reach a wider audience or increase engagement, creating shareable content is one of the best ways to do it. Here are three reasons why having shareable content on Facebook is important:
1. Increased Reach
When someone shares your post, it appears on their timeline for their friends and followers to see. This means that your content is now visible to an audience that you may not have been able to reach on your own. The more your content is shared, the more people will see it, and the wider your reach will become.
2. Boosted Engagement
People are more likely to engage with content that has been shared by someone they know and trust. When your content is shared, it can lead to more likes, comments, and shares. This increased engagement not only helps to build your brand but also increases the visibility of your content on Facebook.
3. More Traffic
If your goal is to drive traffic to your website, creating shareable content is a great way to achieve this. When someone shares your post, they’re not only sharing your content but also a link to your website. This means that if someone clicks on the shared post, they’ll be directed to your website, potentially increasing your website traffic.
How to Make Your Posts Shareable
Now that we’ve discussed why having shareable content on Facebook is important let’s look at how to make your posts shareable. Here are some practical tips:
1. Use Eye-Catching Images
The first thing that catches someone’s eye on Facebook is the visual element of your post. That’s why it’s important to use eye-catching images that are relevant to your content. Images that are bright, high-quality, and visually appealing are more likely to catch the attention of your audience and encourage them to share your post.
2. Write Copy That Engages Your Audience
The copy you write for your posts is just as important as the visual element. You want to write copy that is engaging and encourages your audience to take action. This could be as simple as asking a question or sharing a relatable story. Whatever you choose to write, make sure it speaks to your audience and encourages them to engage with your post.
3. Make Your Post Easy to Read
No one wants to read a wall of text on Facebook. To make your posts shareable, ensure that the text is broken up into shorter paragraphs. Use bullet points to highlight key points, and use headings and subheadings to make it easy for your audience to scan your post and quickly grasp the main idea.
4. Use Relevant Hashtags
Hashtags are a great way to increase the visibility of your content on Facebook. When someone searches for a hashtag, all posts that include that hashtag will appear in the search results. By using relevant hashtags in your posts, you increase the chances of people discovering your content and sharing it with their followers.
5. Etc.
Other tips you can use to make your posts shareable include creating interactive content (such as quizzes or polls), using humor, creating content that elicits an emotional response, and posting at the right time (when your audience is most active on Facebook).
Real-Life Examples of Shareable Facebook Posts
Now that you know how to make your posts shareable on Facebook let’s look at some real-life examples of successful shareable Facebook posts:
Example 1: BuzzFeed
BuzzFeed is a master at creating shareable content on Facebook. They often create listicles (articles made in the form of a list) that are packed with GIFs and images. Their posts are easy to read, humorous, and relatable, making them highly shareable.
Example 2: Dollar Shave Club
Dollar Shave Club, an online razor and grooming products company, is another company that excels at creating shareable content. They frequently create humorous videos that showcase their products and are highly entertaining. These videos often go viral and are shared by thousands of people.
Example 3: Humans of New York
Humans of New York is a Facebook page that features stories and images of people from all walks of life. Their posts are highly emotive, telling compelling stories that elicit strong emotions from their readers. People often share their posts because they connect with the story or they simply want to share the post with their friends.
Conclusion/Call-to-Action
Creating shareable content on Facebook is essential if you want to increase your reach, boost engagement, and drive more traffic to your website. By following these tips, you can create content that is highly shareable and has the potential to reach a wider audience. Remember to use eye-catching images, write engaging copy, make your posts easy to read, use relevant hashtags, and create content that elicits an emotional response. Once you’ve created your shareable content, encourage your audience to share it with their followers. With a little effort and creativity, you can create content that is not only shareable but also helps you achieve your social media goals.
Looking for more inspiration on creating shareable content? Check out our article on how to create viral content on social media.
